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Cellucor Launches Longevity-Positioned Creatine Supplements

The creatine-powered formulas, Vitality and Longevity, are designed to expand creatine's role into everyday applications.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

Nutrabolt, parent company of the sports nutrition brand Cellucor, announced the launch of Cellucor Vitality and Cellucor Longevity, two creatine-powered formulas designed to support modern wellness routines.

The two new formulas reflect the evolving role of creatine beyond the gym and into everyday health, vitality, and longevity.

Cellucor Vitality combines micronized creatine monohydrate with Verisol Bovine Collagen Peptides. The dual-action formula supports healthy hair, nails, and skin hydration, while also supporting strength and mental clarity.

Cellucor Longevity combines micronized creatine monohydrate with an NAD+ support blend powered by BioSNEDS NADPro, a co-crystal blend of quercetin and niacinamide, to support bioavailability. The supplement also features NMN and BioSNEDS APigenSol, an apigenin ingredient.

“Nutrabolt introduced the Cellucor brand more than 23 years ago, and it remains a cornerstone of our portfolio today,” said Doss Cunningham, chairman and CEO. “With Vitality and Longevity, we’re building on that foundation by evolving creatine beyond traditional sports performance into new use cases that support modern wellness. This launch is just the beginning of a revitalized innovation era for Cellucor, and we’re incredibly excited about future brand expansion.”

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